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Warning: do not attempt to use these 2 methods of paid advertising to get more targeted site traffic until you are knowledgable on how to use them, don’t jump into them blindly without first doing some research. If you do you can lose your shirt says Bill Soriano, Internet marketing coach.

Using paid e-zine advertising to get (targeted site traffic) is a waste of time, isn’t it? With email response rates at absurdly low percentages and with the average quality of e-zine, it can’t possibly be worth it to advertise your product or service in an e-zine, can it? It can…

But according to internet marketing coach,Bill Soriano there is a problem: adverse selection. Advertisers - you fall into this group - want to purchase advertising in good e-zines. Good e-zine owners want to maintain the quality of their e-zines. If they allow too much advertising, the quality will dip significantly and list members will either stop paying attention or leave the list altogether.

So what ends up happening? Owners who allow a considerable amount of advertising end up with list members who simply do not buy - and a growing attrition rate. And list owners who don’t allow advertisers to send out mailings - or who limit them - end up with higher response rates, but this doesn’t help you, since they wont let you send out an advertisement.

So what does this mean? It means that using paid e-zine advertising to get {targeted site traffic} the traditional way will not work. You might still have some success purchasing advertising in an e-zine or exchanging advertising with list owners, but the best lists - the ones you really want to advertise on - will be really hard to access.

Let me suggest an alternate path for advertising in e-zines to get [targeted site traffic]. Rather than “purchasing an advertisement” through a Paypal link, instead join lists that actually provide reasonable content to users. Read them for a while - and then contact the list owner. Tell him/her that you are a list member and that you are interested in advertising in his/her newsletter.

Now, you can pitch this in one of two ways. You can simply explain that your product is excellent and that you are willing to pay a considerable amount to advertise; or you could offer to broker some type of affiliate or joint venture deal. Either method is fine. Just remember to approach them personally.

Another method to get “targeted site traffic” quickly is Pay-Per-Click, or PPC, advertising this is one of the most common in use. You may not think of it as such, but PPC is everywhere and you see it all the time. Chances are that you have recently visited a website and noticed advertisements in the form of banners on the page you were viewing. Or, you may have been reading an article or an e-mail and you noticed a hyperlink included in the text. If you clicked on that banner or hyperlink and went to another site, you probably just made the site owner some money. Let’s take a look at how you can use PPC to get more targeted site traffic:

PPC advertising is one of the fastest ways for you to market either your products, or your entire site to people on the internet. When you get into PPC advertising, you create a hyperlink or banner. The more noticeable the banner, the better. You then provide this banner to the sites who are willing to advertise for you. When traffic comes to their site, and notices the banner, they are likely to click on it. When they do, they are redirected to your site where they can see what you have to offer. You pay a fee for this service based on the terms of the PPC plan.

The most effective way for you to get into PPC advertising is to join an affiliate program. These are the programs where all manner of internet business go to either advertise or be and affiliate for advertisers. This marketplace is the single most effective way for advertisers to get out their message by using PPC advertising. And the greatest thing about it is that you can manage your advertising in such a way that only the most productive and effective affiliates are getting your message out. After all, you want to get the most hoghly targeted site traffic; that you possible can in order to convert that targeted site traffic! into sales.

As mentioned earlier, do some research before you jump in. Know that there are cases where something called click fraud is a problem. It is not always so, but just to be on the safe side, check out the program you are interested in and make sure you won’t be paying someone else for fraudulent clicks. The best way to know whether you are in a reputable program is to look online and especially in forums for clues as to the integrity of the program and its participants. As I said, it’s not going on everywhere, so just use caution, and you’ll find yourself receiving much more targeted site traffic! without overpaying for it.

Bill Soriano suggests if you are new to internet marketing that you start of with free methods of web 2.0 marketing first before moving into the above mentioned paid methods. Internet marketing coach Bill Soriano provides top notch training on various web 2.0 marketing techniques including video marketing. If you need to get more targeted site traffic for free then sign up now at the link below:

http://billsoriano.com

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One Comment to “Get Targeted Site Traffic Using E-Zine & Pay Per Click Advertising (targeted site traffic)”

  1. The Giveaway has been designed to give marketers that upgrade and promote the most, the maximum exposure during the first few days after launch. This system rewards proactive members while still allowing smaller list members an opportunity to participate.

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